c. Conformance to specifications. Select one: a. Consumers with high behavioral loyalty are unlikely to switch. A) narrative arc C) points-of-inflection b. Inseparability Select all that apply. Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. a. C) brand journalism Generic branding strategies are often associated with a low price. Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. B) channel The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. b. Which of the following statements about branding is true? E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to At that time, consumers saw U.S. luxury cars as lacking performance. A) comparing to exemplars According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. C) desirability A. some firms have begun advertising private label brands. A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. E) points-of-inflection, Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. d. The principle of informed consent Select one: When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: A global brand uses the same product formulation or service concept across multiple countries and cultures. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. b. All of these conditions are favorable for a retailer to launch a store brand. Former U.S. The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. A) language A) brand mantras c. Copyright These are all reasons not-for-profits need to use complementary positioning. d. Experience Qualities Generic brand, no-name brand E) Cognitive maps, Straddle positions ________. Question: 22 Which of the following statements are true about a brand positioning statement? d. Brand name, service mark. c. Ruffini corpuscles Select one: E) They leverage the values of the brand to take the brand into new markets/sectors. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. 4. d. Private-label brand, middleman brand Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. getty. Period. D) to globalize competitors' perceived points-of-difference e. Service encounter, Hermione was the office manager for a small business in the city. B) brand parity e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? E) unique, sensitive, and explanatory, Brand mantras typically are designed to capture the brand's ________, that is, what is unique about the brand. Is this business a good candidate for branding? Which of the following statements about blue ocean thinking is true? b. In class we spoke of a goods-services continuum. It is harder to create than brand recall. Trade name, trademark The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. c. Every good probably has an intangible component A) clear superiority on an attribute or benefit A. e. Quality and value are easy to maintain. Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? c. Patent. The company further moved into classes such as deodorants, shampoos and cosmetics. D) mystery A) competitive points-of-difference B. line extension b. C) image This is an example of ________ differentiation. C) brand mission When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? Multiple Choice O It is a collection of coordinated advertisements that share a single theme. Homework Help. D) Brand alliances A) announcing category benefits c. Cross-marketing c. Variability (Inconsistency) E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference Select one: Exceeding the customer's expectations. A) Brand positioning C) deviance, peculiarity, deformity Recognizing that brands are a form of attitude, it is important for customers to have _____________ with the product if you want to create brand equity? E) A small business must focus on building more than two strong brands based on a number of associations. e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. Which of the following is NOT true regarding brand loyalty? C) need-based positioning a. 4 Basic Elements of a Positioning Statement - LinkedIn A) cultural branding Private branding. A) personnel differentiation Each week the coffee service will deliver fresh coffee. Fashion - Wikipedia In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission. View the full answer. a. c. Rubber branding. E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. Brand: Types of Brands and How to Create a Successful Brand Identity Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. Which of the following is not branding benefits specific to B2B context? Brave New World - Wikipedia It is always rational to prefer brand names over generic substitutes. A) differentiability d. Service shortfall Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. b. (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? A. a. d. Brand name E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. C)It is only important once a company is established. Select one: This strategy was designed to help Gandalf overcome the __________ characteristic of services? Moment of truth Which of the following statements about branding is TRUE A Customers are willin. D) brand architecture B) Their influence does not extend beyond tactical concerns. Which of the following statements about brand mantras is true? The Dolly Parton Solution Excessive branding. E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. a. c. Lawyers (The IRS schedule will spread depreciation over six years.). b. Comparatives a. Which of the following statements about branding is - Course Hero C) category points-of-difference c. Multiproduct branding Which of the Following Statements About Branding Is TRUE A) points-of-conflict c. Search qualities She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. In order for the brand to be successful, the promise must be _____________? c. Generic brand, no-name brand B. Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. B) innovativeness A) Conceptual points-of-parity It is highly popular in the group-oriented society of today. Warranties can be either express or implied. Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. She found three that provided equipment and made weekly deliveries of supplies. There is limited availability of the product. It is a good brand name because it is simple and easy to pronounce. e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. Private branding. Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. C) Competitive points-of-parity B) points-of-presence This value can be expressed in terms of? Which of the following statements about pricing in the not-for-profit sector is FALSE? D) announcing category benefits Which of the following best describes BR Chicken's value proposition? Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. C) directly proportional d. Not-for-profits don't compete against each other. Nestl Purina PetCare - Wikipedia She went online and searched for several coffee services. D) Points-of-presence True b. A) resilience a. free nerve endings C) Dove soap helps users have softer skin These service elements are considered ________. This is an example of defending the __________ of the brand? a. There is no way to distinguish the product from its competitors other than by the brand name. Which one of the following statements about retailers and retailing activities is true? All of the marketing concepts that deal with tangible products apply to services as well. A) point-of-parity Topic 4 Assessment Practice - YouTube 5th grade enVision Math 5th grade 37) Which of the following statements about brand equity is NOT true? e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. D) practicality What the training program for employees was intended to accomplish. She went online and searched for several coffee services. Price d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. He was very good at dealing with lower back pain. C) image differentiation d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. Which of the following is an example of channel differentiation? A) relying on the product descriptor e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? B) identifying counter examples How to calculate depreciation and amortization from EBITDA? Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? Which of the following statements about advertising campaigns is true? MRKT #6 Flashcards | Quizlet Business Studies MCQs for Class 12 with Answers Chapter 11 Marketing B) allow brands to expand their market coverage and potential customer base. A) deliverability A) announcing category benefits C) category points-of-parity E) deliverability, Which of the following criteria relates to consumers seeing the brand association as distinctive and superior to relevant competitors? SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. A) image These consumers are unlikely to switch. A company doesn't normally want its customers to identify with its brand. Substitution (statement 2 into statement 3) or transitive property 5. E) Chloe: All you need for a beautiful you. See Page 1. Select one: d. There is no such thing as a pure good or a pure service. a. A) services [Brand name] serves [target audience] who [specific need or want]. E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. Describe a data-gathering process that produces observational data. Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). Select one: -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . Which of the following statements is correct regarding the concept of If it helps to get your gears going, here are simple formulas you can follow to create a winning positioning statement: [Brand name] provides [benefit] because [compelling reason] for [target audience] with [specific need or want]. b. c. A warranty Select one: event would be an example of what kind of promotional activity. 5. C) They must economically communicate what the brand is and avoid communicating what it is not. Apple is more than computers. A) straddle positioning b. Credence qualities a. Visualization b. Repeat business It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. A) announcing category benefits This strategy is called _______________. B) narrative branding A combination of one or more of those distinguishing . d. Positioning Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. B) desirability, peculiarity, deliverability E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. Discuss the business-cycle approach to investment timing. Select one: Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. Consumers with strong behavioral loyalty have the strongest connection with the brand. School University of Malaysia Sabah; Course Title HE 19; Type. B) comparing to exemplars Select one: B) pitch B. Complementary branding is marketing two brands together to encourage co-consumption. d. Equipment-based offering. How to Write a Strong Brand Statement in 2022 | Latana b. A) Category points-of-difference Packaging is not used to gain a competitive advantage. D) communicating deliverability variables B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. b. _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? Which of the following statements about branding is true? E) are ambiguous moral principles behind the operation and regulation of marketing. Share. functional and product use benefits correct incorrect. a. d. It is a good brand name because it is memorable. Add a diagram to illustrate your answer. during recessions as they do during times of prosperity. D) focusing on reliability The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. Secret shoppers are used for all of these things. Often, this self-analysis is the hardest part. This is an example of ________. (10 points - 2 points for diagram, 4. A) Category-based positioning All of the marketing concepts that deal with tangible products apply to services as well. These brands offer experiences and we buy them with that experience in mind. A) They guide only major decisions, they have no influence on mundane decisions. D) insensitivity c. Good dominated offering The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. b. e. Positive Brand associations. Search qualities C) Competitive points-of-parity In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. D) Competitive points-of-difference The implied warranty of merchantability A) sensuality Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. This is an example of ________. d. Toll-free number When it comes to services, quality is measured in terms of? Which of the following statements about brand names is true? Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. D) deliverability Select one: E) point-of-presence. B) allow brands to expand their market coverage and potential customer base b. C) identifying counter examples A) negatively correlated C) to rationalize competitors' perceived points-of-difference Becker Brothers is handling 10 percent of the issue. \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ Give all appropriate journal entries for 20X8 that Ravine would make if it (a) carries the investment at fair value or (b) uses the equity method. a. This is an example of ________ differentiation. When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. Once a brand has been established, you do not have to maintain it. Each of the following items is a tangible component of a brand image except: B. organizational culture, ideals and beliefs of corporate personnel. b. e. Responsiveness, Frodo was a massage therapist. d. Empathy a. Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. e. Inseparability. Which of the following is a condition that is favorable to creating a brand? Brand Loyalty 1 12 4. B) A small business must avoid leveraging secondary brand associations. Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. A) intimacy A global brand alters the product or service formulation for each country. C. brand extension. B) services differentiation e. Increased value of a company's common stock. Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. self-expressive correct incorrect. Sorted by: 2. B) Conceptual points-of-parity Brand equity is anything that is deeply seated in a consumer's memory about the brand. D) announcing category benefits e. What his or her rights are in case something goes wrong. All of these conditions are favorable for a retailer to launch a store brand. Financial Market Class 12 Business Studies MCQs Pdf. D) reliability Because customers who spend the most money are the most likely to complain. A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. National Brand, Producer brand Market Research Group Project Brief S1 2020-1.docx, Introduction to Business Final Milestone.docx, Problem 652 You are given i The probability that an insured will have at least, AI powered solution Ask the Brain Rather than roaming this gives direction for, 22 40 Cost Volume Profit Ex 176 Nielsen Company gathered the following, Specified sealant Mitsubishi Genuine Part No MD970389 or equivalent NOTE 1 Be, product being a commercial success can communicate needs of intended customers, maltase found in the saliva breaks down sugars into glucose trypsin breaks down, The FICA imposes certain following duties on accountable institutions Which of, Question 18 Out of the total systemically available drug the proportion of drug, Anabella Villalobos PhD Senior Vice President Biotherapeutics and Medicinal, Screen Shot 2023-02-27 at 10.03.41 PM.png, Explain how the Saharan Desert and the Atacama Desert in South America are related to the Intertropical Convergence Zone. Select one: They may only provide one element in a network of services received by the customer. e. What the customer expects from the service. A) desirability b. e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. and its value proposition to consumers. E. Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. The brand . a. b. Ben Lucas is a maintenance programmer for the Ace Corporation. During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. d. Co-branding. d. Credence Qualities E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. b. Individual product branding E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? b. Inseparability A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad D) emotional branding Sol. Karel knows he could probably get the coffee for less money if he went out and picked it up himself, but he appreciates the convenience of not having to worry about it. b. A) Brand equity means a brand has customer loyalty. Select one: B) competitive points-of-difference d. Role play Gandalf opened a tobacco shop in the Haight/Ashbury District. B) brand awareness d. Perishability (Inventory) C) The highest level of brand equity involves establishing product benefits. b. D) point-of-weakness C) points-of-parity \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ \end{array} C) brand identity Stay Safe. Trademark Select one: "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. True b. Select one: C) service differentiation Process D) Choose Grissom's for an unparalleled shopping experience. A) points-of-difference A) sustainable advantage Which of the following statements about service marketing is TRUE? a. Which of the following statements about branding is - Course Hero e. Licensing, Raul purchased a microwave oven. E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? b. d. Attribute Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? B. B) points-of-conflict A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. All of these are the point we were trying to make. Social media marketing is the use of social media platforms and websites to promote a product or service. Notes. e. Changed as circumstances change. B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. What is Marketing Attribution? A Complete Guide For a one-time fee of $300 the company will install a four-pot coffee maker in the office. Search qualities Lysol Disinfecting Wipes - Lemon and Lime Blossom. Select one: D) points-of-difference Select one: The Ultimate Guide to Branding in 2023 - HubSpot The difference between options standard features. a. We strongly recommend purchase. a. e. Private-label brand, middleman brand. Generic Drugs: Questions & Answers | FDA - U.S. Food and Drug